Phew! Twitter was in shambles last weekend when a rumor began to circulate online that Honey Pot had been sold amid a new formula change for its washes. Black-owned business owner and CEO, Beatrice Dixonposted a video to clear up misconceptions.
In the nearly 15-minute clip and reading from a handwritten note, Dixon made it clear that she still owns the company. Dixon also claimed that the formula of popular washes has changed, but they are “more effective” and still “derived from plants.”
In part, she said:
The Honey Pot has not been sold. I want to say it one more time: The Honey Pot has not sold; It’s all lies and rumours. I’m still the owner, CEO and chief innovation officer, period. Any other discussion is simply not true.
Dixon went on to say that “transparency and communication” has always been his promise to clients. He also confirmed that the company has “evolved” its washes, but they are still “plant-derived, pH-balanced, and backed by science.”
Due to global supply shift shortages, the launch of the new wash was released earlier than expected and Honey Pot “didn’t do enough to communicate,” Dixon explained. Calling the new formula “safe, beautiful and even more effective,” he said the company should have “communicated more directly with our humans.”
Dixon also stated that experts will be able to answer questions customers may have about the change. He also stated that Honey Pot will also provide education on the new formula.
Roomies, what do you think of this?