Ulta apologizes after ‘very insensitive’ email from Kate Spade: ‘Truly a mistake’

Ulta Beauty apologizes for the brand’s “unfortunate mistake” after sending a “very insensitive” email Monday about the late designer Kate Spade.

The company sent an email to its subscribers that read, “New York’s It Girl is back / Come hang out with Kate Spade,” along with a photo of a perfume from the late designer’s brand.

People were outraged by the language in the email, as the beloved designer committed suicide by hanging himself in 2018. The email was also sent on May 1, which marks the start of Mental Health Awareness Month.

The brand said it was “deeply sorry” for the email and apologized for its “very insensitive word choice” in a statement shared with HuffPost on Tuesday.

“This was a mistake, it does not reflect our values ​​and we are taking steps to ensure it does not happen again,” the statement said. “And it certainly didn’t reflect the deep respect we have for Kate Spade, her family and her brand and kate spade new York brand teams.”

The company added that “mental health is a very serious issue and we apologize to the Spade family, our brand partners and our guests that this mistake may have implied otherwise. We are committed to doing better.”

Kate and Andy Spade speak on stage at AOL’s Build Series on April 28, 2017 in New York City.

Monica Schipper via Getty Images

Spade, 55, was found dead in her Park Avenue apartment in New York in June 2018. Shortly after her death, her ex-husband, Andy, released a statement on behalf of her and her teenage daughter. partner, Frances Beatrix Spade.

“My daughter and I are devastated by her loss and can’t even begin to imagine life without her,” Andy told The New York Times.

“We are deeply heartbroken and miss her already. Kate suffered from depression and anxiety for many years. She was actively seeking help and working closely with her doctors to treat her illness, which claims too many lives.”

If you or someone you know needs help, call 1-800-273-8255 to get the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24 hour Crisis Text Line support. Outside the US please visit the International Association for Suicide Prevention for a database of resources

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