Todd Mokhtari has been named President and General Manager of Telemundo 52/KVEA and NBC 4 Southern California/KNBC, NBCUniversal’s local television stations serving English and Spanish-speaking audiences at the Los Angeles DMA.
He will oversee the operations of both stations in the news, digital, sales, marketing/promotions, community affairs, and operations/technology departments. Mokhtari will usher in a new era for KVEA and KNBC by uniting two powerhouse stations to better serve Southern California’s diverse audiences. He will report to Valari Staab, President of NBCUniversal Local and will work closely with Manuel Martinez, President of Telemundo Station Group.
“Todd is an exceptional general manager for our San Diego NBC and Telemundo stations. He understands the English and Spanish television markets and has long been one of our most innovative managers. Todd is from Los Angeles and once ran our room newsroom at KNBC. He understands the power of bringing KVEA and KNBC together to serve the entire Los Angeles area with its large Latino population and growing diversity in a way that no other television operation can,” he said. Staab. “Todd is a collaborative leader who will work with our talented management teams at KVEA and KNBC to come together and serve local audiences for years to come. I also want to publicly thank Steve Carlston for moving KNBC from a place where it was significantly lacking.” resourced, and therefore striving to compete, to the great station it is today.Steve is known for his culture-driven leadership style and the driving force behind assembling an impressive diverse leadership team and talented staff. Today, we’re taking that great individual work to the next level by combining these two very strong stations to be one station that serves a large and diverse population in two languages.”
Mokhtari returns home to Southern California and brings with him more than 30 years of broadcast experience including leading NBCUniversal’s Telemundo/NBC San Diego stations and helping them innovate the way news is presented to local audiences. in Spanish and English. Together, Telemundo 20 and NBC 7 dominate the market as the #1 station for their key demo groups. He has extensive local experience working in the top 20 television markets in the country, including Los Angeles, where he served as Vice President of News for KNBC. He has spent fifteen years working with Telemundo and NBC stations in California, including KNTV, where he was assistant news director and helped create a more diverse newsroom and oversaw the launch of new digital channels.
“With the demographic composition of our country changing rapidly, the general market as we knew it no longer exists. Our markets are no longer fragmented, they are one, and Telemundo and NBC stations reach English, Spanish and bilingual audiences every day. and multi-generational families through each of his newscasts. Todd knows how powerful our Telemundo station in Los Angeles is and the value our newscasts bring to our communities. I can’t wait to see what Todd and our teams at KVEA and KNBC will do to strengthen both seasons”. said Manuel Martínez, president of the Telemundo Stations Group. “I also want to take this public opportunity to thank Celia Chavez for her 27 years of dedicated service to our company. She has served KVEA and our Los Angeles Spanish-speaking communities for over a decade. She has put together a great management and experienced many ratings, revenue, and community successes with KVEA.”
At KNSD and KUAN, Mokhtari made inclusion, collaboration, and innovation his top priorities. To better reflect the diversity of the market during his weekly leadership meetings, he expanded his leadership team to ensure it reflected San Diego’s diverse communities and ensured those voices were heard as station operations and business priorities. He created a bilingual consumer unit for Telemundo 20 and NBC 7, with bilingual Consumer Reporters reporting for both stations, in both languages.
Mokhtari added weekend nightly newscasts on Telemundo 20 in January 2020, resulting in the station airing the only Spanish-language weekend newscast in San Diego during the pandemic. Under Mokhtari, the KNSD news team introduced a completely new approach to their late news by moving away from the mass stories and crime stories. Instead, KNSD news anchors guide viewers through the day’s big stories by providing context, depth and detail, and answering all unanswered questions about news and big issues. Spanish speaking audiences will soon benefit from this new approach to local news when KUAN launches this news format during breaking news.
In addition to working for NBCUniversal’s California television stations, Mokhtari has worked as news director for KIRO-TV and KCPQ-TV in Seattle. He began his career in local broadcasting as an intern at KCRA-TV in Sacramento and has held various positions with increasing responsibilities, including news producer.
Mokhtari earned a bachelor’s degree in Political Science and Rhetorical Communications from the University of California, Davis.
He will be moving and returning to his home in Southern California.