Tim Hortons and Justin Bieber announce Biebs Brew

“We couldn’t stop at Timbiebs,” proclaims the pop star

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After a highly successful collaboration with Justin Bieber last year, Tim Hortons has announced a new creation with the Canadian pop star.

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Starting June 6 in restaurants across Canada and the United States, coffee drinkers can try a Bieber-inspired French Vanilla cold brew coffee.

“We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we’re bringing both to Tims next month,” Bieber said in a statement.

Announcing the collaboration, Bieber said the partnership fulfilled “a dream of mine.”

“I grew up with Tim Hortons and it has always been close to my heart,” Bieber added.

Last fall, London, born in ontario the singer joined forces with the chain for a line of Timbiebs Timbits which came in Chocolate White Fudge, Sour Cream Chocolate, and Birthday Cake Waffle flavors.

Bieber also released highly popular Timbiebs merchandise, including a beanie, fanny pack, and tote bag.

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The Timbiebs promotion “was one of the most successful traffic-driving initiatives in recent memory and exceeded our internal expectations,” Restaurant Brands International CEO Jose Cil said during an analyst call to discuss Timbiebs’ financial results. the company earlier this year.

“The amazing thing about working with Justin is that he has a genuine, lifelong relationship with Tims and was so interested in working at Timbiebs and our future plans together,” the network’s chief marketing officer, Hope Bagozzi, said in a statement. last year.

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All three flavors of Timbiebs will return to Tims restaurants in Canada and the United States along with Biebs Brew.

The chain will also sell a co-branded limited edition Biebs Brew glass and return limited amounts of Timbiebs merchandise.

“His commitment to working with us to develop a natural and authentic spin on the Tims experience is what made Timbiebs such a success and we know guests will love Biebs Brew and their take on Tims Cold Brew,” added Bagozzi.

mdaniell@postmedia.com

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