Student ‘movie moguls’ curate films for ACMI’s streaming service

Watch out for Netflix, Stan, and Disney+. Swinburne students are moving into the broadcast market through the Movie Mogul project with the Australian Center for the Moving Image (ACMI).

Swinburne Screen Studies students have curated eight seasons of films that have just been released on ACMI’s Cinema 3 streaming service. These seasons cover topics as varied as True Crime, Historical Biographies and Music Documentary and feature an eclectic range of films including the elephant Man, Hate Y paddington 2.

Students curated films from over a thousand international titles and handpicked seasons in collaboration with ACMI for its Cinema 3 streaming platform. They also developed clever strategies to promote their seasons, including podcasts and social media campaigns.

As student Michael Hollis says: “The Movie Mogul project really tested our filmmaking skills. Exploring the massive database of movies available to ACMI to find a common thread for our curation was an incredibly rewarding challenge.”

Screen Studies Discipline Leader Associate Professor Liam Burke says the growth of streaming services has fundamentally changed the way audiences watch movies and TV.

“Our course is very attentive to how technological changes impact industries and audiences. A real-world assessment like Movie Mogul prepares students with the skills they need to thrive in an increasingly broadcast-dominated screen landscape,” says Associate Professor Burke.

ACMI Association

Movie Mogul is another result of Swinburne’s partnership with ACMI that offers rich and diverse opportunities for collaborative public programming, research and thought leadership.

ACMI Director of Experience Seb Chan says the Swinburne partnership is a great opportunity for students to experience a truly innovative collaboration.

“This partnership with ACMI offers a fantastic way for Swinburne students to gain industry experience in a real-world setting,” says Chan.

“With streaming services playing such a critical role in the screen industry, ACMI’s Cinema 3 provides an opportunity to learn the trials and tribulations of programming niche movies for a streaming platform along with all the complexities around behavioral consumer, marketing, title access and B2C. Sales.”

Throughout the project, student teams have received X-Factor-style mentoring from Screen Studies staff. This has created a friendly competition between students and staff as groups compete to attract the widest audience.

Student Andrew Roberts notes, “Movie Mogul has been great for experiencing the pressure and complexities of curating a cohesive movie season, but also fascinating for seeing unrelated movies through a different lens. Working with the group, working with ACMI and working with the teachers has been incredibly eye-opening.”

Do you love movies? Binge watching Netflix? Do you follow all the TV shows? Then the film and screen studios at Swinburne could be right for you.

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