Stand-Up Burgers will open an outpost in Los Angeles in June

the team behind vegetarian grill has started its vegan burger concept in Culver City, standing burgerswhat is expected open at the corner of Washington Blvd. and Sepulveda Blvd. on Sunday, June 15.

The sassy younger vegan sister in the vegetarian grill Family Restaurant, Burger Stand Up it’s a more forgiving version of the plant-based chain and will be the brand’s fourth location, along with others in Berkeley and Chicago.

While the Veggie grill has a more diverse menu with salads and bowls, the 100% Plant-Based Stand-Up aims to satisfy all burger cravings, including Tex Mex, BBQ, bacon, chili cheese plus tots and hot dogs. The shakes are oat milk-based and come in traditional vanilla, chocolate, strawberry, and mocha flavors, as well as monthly specials like a smooth yellow CBD shake with strawberry puree, whipped cream, and vegan gummy bears.

Shakes and desserts (Complimentary Burgers)

Breaking vegan ground, Veggie Grill opened its first location in 2006 in Irvine for founder and president, TK Pillán. He sold his technology business in 2004, pondering life and the planet and what to do next. Inspired by his mother, who was a registered dietitian and Buddhist medicine practitioner, Pillan began exploring how to prevent illness through food.

He began to look at a fundamental piece of American culture, which was eating at iconic restaurant brands, and studied the idea of ​​a plant-based version. Meat analogs were getting more and more advanced in reproducing the satisfaction one could get from meat with no cholesterol or animal fat and ran into the negative effects of factory farming, ranging from what it does to the environment to the treatment of animals. Pillan found that meat alternatives done the right way could satisfy the same cravings without all the harm. So, with no restaurant experience, he opened the Veggie Grill.

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Hot Dog Trio (Complimentary Burger Pies)

“It’s amazing how far veganism has come in terms of availability and acceptance,” says Pillan. LA weekly. “I wasn’t a restaurateur, but I had an underlying belief that once people discovered the benefits of a plant-based lifestyle, they would really embrace it, and luckily that happened. I became very passionate about bringing that concept to life. Post-pandemic, people are stepping back and looking at their health and the health of the planet, especially the younger generation. They are trying to understand what they can do to make a difference and what we eat is a big part of that. It is substantial to what industrial agriculture contributes to greenhouse gas emissions and global warming, land and water use. Today we have 30 Veggie Grills and three Stand-Up Burgers. We will open five Stand-up Burgers this year in Los Angeles and New York and begin looking for franchise partners. The world wasn’t ready for plant-based burgers in 2006, but it is now.”

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The mural to be painted on the outside of the building by local artist Samuel Hagai (Courtesy of Stand-Up Burgers)

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