This week, 20 local chefs will compete for the chance to launch their concept inside Fort Lauderdale’s Sistrunk Marketplace & Brewery.
Earlier this month, chefs were invited to submit their ideas for a fashion concept to Sistrunk Marketplace’s Fired-Up competition.
This week, Society 8 Hospitality, the company that owns the Sistrunk Marketplace, will give one lucky chef the tools they need to launch their concept.
According to Society 8 Hospitality founder Steven D’Apuzzo, South Florida has become ground zero for nurturing some of the best culinary talent in the country, and he hopes to bring the next star to Fort Lauderdale.
“The idea of creating a competition to find the newest Sisturnk vendor is really based on the idea of trying to find the next emerging local talent in South Florida,” says D’Apuzzo. New Times. “In the past, I’ve traveled to other markets to see what would be a good fit for Florida.”
The struggle, however, is driving out-of-state chefs and restaurateurs to expand their brand into unknown markets, he adds.
“Instead of trying to convince them to come to us, we decided to talk to local chefs to see if we can figure out the next great idea here at home, and see if anyone has what it takes to be the next great new one. food concept.”
The winning concept will receive its own kiosk inside D’Apuzzo’s Fort Lauderdale food hall, an opportunity that will come with one-on-one mentorship from South Florida-based thought leaders in various industries, including food, hospitality, marketing and design. The winner will receive seed funding and assistance to create a brand space.
“For someone to come in and launch their own kiosk, start-up costs can range from $15,000 to $30,000,” says D’Apuzzo. “For the competition, we knew that not everyone would come to us with that kind of capital, and we didn’t want money to be a barrier to bringing the winning concept to market.”
Of the more than 30 chefs who submitted applications, 22 chefs were chosen to compete. The first phase of voting took place earlier this month with an online voting segment where the public had the opportunity to vote for their favorite food concepts.
Voters chose 20 finalists to compete for the coveted spot, which will culminate in a winner after three rounds of live voting scheduled for this week. During the live competition, dishes will be judged on taste, presentation, and sales. Judges include South Florida food journalists from local media outlets, including former sun sentinel food critic mike may Exciting contributor Matt Meltzer, Dana Rozansky of @miami_foodporn, Nick Pena of @thefoode, miami new times collaborator Jesse Scott, and miami new times food editor Laine Doss.
Judging rounds began at Sistrunk Marketplace at 7 pm on Tuesday, May 17 and continue on Wednesday, May 18, Tuesday, May 24, and Tuesday, May 31.
The winner will be announced June 2 and is expected to be up and running in July, says D’Apuzzo.
“The most interesting thing for me is the number of truly unique concepts that we receive,” sums up D’Apuzzo. “There are several different cultural foods represented, as well as fun twists on things we all regularly eat and enjoy. The diversity of this competition has far exceeded my expectations and I am excited to welcome the new winner to the Sistrunk Marketplace.”
Sistrunk Market. 115 NW Sixth St., Fort Lauderdale; 954-329-2551; sistrunkmarketplace.com.