Peloton says rowing machine ‘coming soon’

Peloton (PTON) has taken the first look at its long-awaited rowing machine.

The rowing machine was revealed during the company’s annual Homecoming members event by Peloton instructor Adrian Williams on Friday in a Twitter post, who called the machine a “game changer.”

While Peloton didn’t reveal the cost of the rowing machine, its release date, or its official name, the company said it would be “coming soon.”

Peloton also makes connected fitness equipment, including the Bike, Bike Plus and Tread, which range in price from $1,200 to $2,400.

In a blog post, the company said: β€œThe rumors are true: Peloton will bring a best-in-class fitness experience to the world of rowing! Combining cardio and strength: Peloton is excited to add this full-body workout to its powerful content arsenal and grow its connected fitness portfolio with even more options for engaging and challenging training experiences.”

Speculation that Peloton was going to add a rowing machine to its line of fitness equipment has been swirling since 2020 when Bloomberg reported that the company was developing a machine.

The rowing machine news comes as Peloton suffered through a particularly long week, as it reported less-than-stellar third-quarter earnings on Tuesday, sending its shares down 20% to a record low, according to Business Insider.

As of Friday at 1:27 pm ET, shares of Peloton were trading at $15.44, up $1.82 or 13.40%.




Photo: Reuters / SHANNON STAPLETON

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