J. Cole, one of the three biggest rappers of this generation, signed with the Scarborough Shooting Stars in the Canadian Elite Basketball League on Thursday.
The 6’3” shooting guard, Jermaine Cole, will participate in the inaugural season of the Shooting Stars when CEBL’s eighth franchise opens on May 26. This is Cole’s second consecutive season playing professional basketball after spending three games last year with the BBC Rwanda Patriots in the African Basketball League.
Cole recorded five points, three assists and five rebounds in his abbreviated time before leaving the team due to family obligations.
The Shooting Stars is also partially owned by Nicholas Carino, OVO Niko, one of the co-founders of October’s Very Own (OVO), the lifestyle and clothing brand.
J. Cole’s career has always been intertwined with basketball. He had even gone so far as to name a couple of his mixtapes and albums “The Warm Up” and “The Off-Season” with both covers featuring lots of basketball teams.
When Shams-wow hit social media, unsurprisingly, the Twitter timeline blew up.
Regardless of how Cole plays, the multi-platinum artist is a huge draw. As a result of the added star power, ticket prices have skyrocketed.
With the cost of individual tickets rivaling that of a Kendrick Lamar concert ticket, fans have been trying to get season tickets. That has led to mixed results.
Low-key, Scarborough is an area loaded with stars, especially The Weeknd being from there, so as one Twitter user pointed out, J. Cole will need to line up behind other famous people in the district.
JOIN THE CONVERSATION