HONMA Golf appoints Li Yifeng as its brand ambassador in China

HONG KONG SAR – Media OutReach – May 20, 2022 – HONMA Golf Limited (“HONMA” or the “Company”, together with its subsidiaries, the “Group”; HKEx stock code: 6858), one of the golf brands most prestigious in the world, today announced that the Group has appointed renowned artist Li Yifeng as its brand ambassador in China. The new collaboration marks a milestone for the 65-year-old brand to further promote the spirit of golf to a wider audience and inspire new participation in the sport of golf across China.

Li Yifeng, HONMA Brand Ambassador

Founded in 1959 in Japan, HONMA is one of the most prestigious and iconic brands in the golf industry, synonymous with intricate craftsmanship, dedication to performance excellence and distinguished product quality. Their beautiful, handcrafted golf equipment has a distinctive reputation for both “premium performance” and “superb artistry” and has been prized by golf fans for decades.

As one of the most popular singers and actors in mainland China, 35-year-old Li Yifeng is an idol to millions, earning high praise from the public for his sporty and elegant appearance, healthy and positive lifestyle, and extraordinary versatility in acting and music. . He is known to be a pure perfectionist and always goes above and beyond, which aligns perfectly with the HONMA brand philosophy.

Li Yifeng, Brand Ambassador of HONMA x BERES 5-Star Golf Club

Li Yifeng, Brand Ambassador of HONMA x BERES 5-Star Golf Club

In celebration of HONMA’s 65th anniversary, HONMA and Li Yifeng are pleased to present the 65th Anniversary Limited Edition. SAKURA DANCE series of clubs that has been designed specifically for female golfers in Asia. SAKURA DANCE combines elegant fashion design and art with state-of-the-art golf club manufacturing techniques. Along with the set of clubs comes a luxurious gift bag containing a complete set of golf clothing, balls and other accessories from the same series, making it an all-inclusive set so even the most novice golfer can play. with confidence in the field. The SAKURA DANCE series is expected to generate more outdoor-loving female consumers heading to the streets.

HONMA SAKURA DANCE 65th Anniversary Limited Edition Series

HONMA SAKURA DANCE 65th Anniversary Limited Edition Series

Li Yifeng, brand ambassador for HONMA x SAKURA DANCE luxury gift bag

Li Yifeng, brand ambassador for HONMA x SAKURA DANCE luxury gift bag


While the public’s enthusiasm for wellness and outdoor sports continues to grow, China’s golf industry is also embracing unprecedented development and new entrants. Consumer demand for professional and fashionable sports apparel and equipment has seen a significant boom. As a well-established brand in golf, HONMA is boldly exploring and innovating to meet ever-evolving consumer needs. The collaboration between HONMA and Li Yifeng is designed to break down the stereotype of golf as a business-oriented sport, with the aim of expanding the reach of the brand to a broader spectrum of sports enthusiasts and the younger generation than aspire to an active and quality life, and encourage them to choose a club and experience the healthy, green, elegant and natural lifestyle of golf.

Mr. LIU Jianguo, Chairman of the Board, President and CEO of HONMA Golf Limitedhe said, “HONMA has never stopped innovating and exploring, always keeping its finger on the pulse of the latest generation of consumers. As the brand heads towards its 65th anniversary, we are pleased to collaborate with such an outstanding and talented artist as Mr. Li Yifeng. We believe that with HONMA’s distinctive brand and products and Mr. Li’s strong public influence, together we can inspire more people to participate in this healthy outdoor sport and contribute to the further development of the golf community in China.” .

“Going forward, HONMA will continue to build its brand awareness around the growing number of sophisticated and sport-loving consumers in China, as well as other major golf markets, and adhere to a multi-channel strategy across all product lines. , creating a diversified 360. grade immersive brand experience for golfers around the world. We will strive to create long-term, sustainable value for our shareholders as we become the world’s leading golf lifestyle brand.”

About HONMA Golf Limited

HONMA is one of the most prestigious and iconic brands in the golf industry. Founded in 1959, the Group uses the latest innovative technologies and traditional Japanese craftsmanship to provide golfers around the world with premium, high-tech, performance clubs, balls, apparel and accessories. HONMA products are sold in approximately 50 countries around the world, mainly in Asia and North America, Europe and other regions. The Group was successfully listed on the Main Board of Stock Exchange of Hong Kong Limited on October 6, 2016 (SEHK stock code: 6858). As the only vertically integrated golf group with in-house design, development and manufacturing capabilities, a strong retail presence in Asia and a wide range of golf clubs and golf-related products, HONMA is perfectly positioned to continuously grow its business in Asia and beyond. , benefiting from the return of golfers in mature golf markets such as the US and Japan, and increased participation in new and under-penetrated golf markets such as Korea and China.

#HONMA

Leave a Comment