Doctor Strange in the Multiverse of Madness Box Office More than double the first film

To be clear, a B+ from industry pollsters is considered (slightly) acceptable, but it suggests word of mouth isn’t too enthusiastic, which is always a red flag for studios. It also talks about maybe why the film was so front-loaded, with multiverse of madness earning a staggering $90 million on Friday alone, but still can’t cross $200 million. This is probably due to a more diverse set of opinions among moviegoers than NWH either Black Panther. But despite that humbler rating from audiences that were scientifically surveyed, doctor strange will do almost as much as the first two avengers movies did it at their premieres. How did that happen?

Well, beyond the obvious effect of inflation, this primarily speaks to the strength of Marvel Studios’ factory system and its ability to build an established brand of trust with movie-going audiences. While the first doctor strange The film seemed to hit a ceiling that many original Marvel Studios movies do for the first time when they star in a lesser overall popular comic book character:Shang Chi still opened at a respectable but more modest $75.4 million last year – the sequel comes after the character had a pivotal role in Avengers: Infinity War. In fact, it was he who poked fun at the title of the ensuing Avengers mega-show (“We’re in the endgame now”), and perhaps more importantly he spent most of the movie exchanging barbs with the much more popular Iron characters. . Man, Spider-Man and the Guardians of the Galaxy.

That association seems to have rubbed off on Strange, whose popularity as an extension of those characters has demonstrably grown. Just as important, however, is that the new doctor strange The film was marketed as a crossover event in the same ballpark as an Avengers movie (or one with three generations of Spider-Man). Wanda Maximoff (Elizabeth Olsen) has just left the most popular Marvel series on Disney+, Wanda Vision, and was heavily marketed as co-starring in the film alongside Benedict Cumberbatch. Also, it was heavily suggested in subsequent marketing that fan favorites like Patrick Stewart as Charles Xavier from the X Men movies and Hayley Atwell as Captain Carter (in live action) would make her MCU debut. These revelations were apparently to the chagrin of Marvel Studios president Kevin Feige, but it’s hard to argue with the business results.

Furthermore, this reconfirms the growing awareness that, at least immediately after the first few years of the pandemic, audiences are more eager than ever to escape familiar and mainstream brands. That’s why America’s busiest theater turned heads over the weekend for showing virtually nothing but Doctor strange in the multiverse of madness around the clock during the film’s first 36 hours of release, as well as why original films like the northerner either The unbearable weight of massive talent struggle to find an audience.

For perspective, the other multiverse movie of the spring, everything everywhere at once, has largely been enthusiastically embraced by viewing audiences and is the indie success story of the year. It has also earned just $43 million worldwide since March, less than Weird did on Friday in the US

However, lest this sound like a negative note, it must be recognized that many reviewers (including this one) have praised Doctor strange in the multiverse of madness for being a genuine Sam Raimi movie and for drawing a bit outside of Marvel Studios lines when it came to elements like a bit of horror and gothic influences. The fact that when Marvel does this with a character that has already earned the goodwill of the audience (thanks in no small part to a couple of avengers movie appearances) is a nice boost for a studio that might be a little timid after the disappointing critical and commercial performance of eternal.

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