A new expansion of the gold souk crowns Dubai as the destination for jewelery %

Ithra Dubai, a leading real estate developer and manager, wholly owned by Investment Corporation of Dubai, is pleased to announce the grand opening of the Dubai Gold Souk Extension (GSE). The opening ceremony was attended by key representatives from Ithra Dubai and Dubai Jewelery Group.

An inaugural celebration with a golden line-up of entertainment, activations and promotions will take place through May 8thecreating a festive atmosphere that the whole family will enjoy.

The Dubai Gold Souk Extension will rejuvenate the historic commercial heart of Dubai and revive Dubai’s reputation as the City of Gold, providing a superior shopping and retail experience. The GSE will be the crown jewel of the Deira Enrichment Project, a modern mixed-use community developed for residential life, business, commerce and leisure and features a transport hub connecting Deira to the heart of Dubai. and ensures superior accessibility to the project.

The Dubai Gold Souk extension maintains the charm and cultural features of the original souk, but offers a more urban experience with shaded walkways, superior facilities including workshops and co-working spaces, covered parking, restaurants, a nearby boardwalk and a variety of Hotels. ; serving residents, businessmen and tourists from all over the world.

Of the 295 stores, more than 50 jewelry brands have opened during the preliminary launch and for the grand opening, more brands and specialty restaurants are opening their stores.

Mr. Issam Galadari, Director and CEO of Ithra Dubai, said: “The Gold Souk extension is a tribute to Dubai’s commercial heritage and we are proud to be a part of it. The historical importance of this area has been elevated to provide an enriched experience and accommodate the growing number of visitors. Located in the original Dubai Mall, it will be one of Dubai’s top cultural attractions and the world’s destination for jewellery, reinvigorating Dubai’s nickname: the City of Gold.”

In line with the Dubai 2040 Urban Master Plan, this 1,181,025 fttwo The development will transform the Emirate’s legacy into a modern reality, supporting trade, tourism and growth to ensure a golden future.

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