In honor of Earth Month, we wanted to highlight some beauty brands that do the most for people and the planet. Whether you’re in the mood for a luxurious body butter or a revolutionary beauty tool, these treats will help you set your #greengoals while you shop. Seriously, you won’t regret adding these products to your cart.
Good for people: After earning a degree in environmental engineering, founder Bonnie Schiffman set sail for the clean beauty industry to share her green principles. The recipe of the product? Organic, sustainably sourced, hand-whipped body butters. However, Schiffman subtracts all forms of preservatives from her collection, an ingredient used to increase the shelf life of a product. That’s where the name ‘This Stuff Goes Bad’ comes from, because her products must be used within 6 to 12 months of opening.
Good for the planet: When you swipe your card, 5% of your purchase goes to AguaClara Cornell, a student-run program that provides sustainable water solutions to less fortunate communities. Your treats will soon arrive in recyclable glass jars with metal lids, containing countless DIY possibilities – our favorite is a ring container. And once your butter empties, you’re in luck because you can request a free refill.
Green tent: DAY. whipped body butter with sun protection, $25
PS: While preservatives get a bad rap in the beauty industry, it’s important to note that they prevent the growth of harmful bacteria within skin care formulas. This allows your products to last longer; read more about them here.
Good for people: Up Circle’s ingredients page legitimately reads like a zero-waste memoir. They extract the goodness of ‘recycled’ ingredients (think: used coffee grounds and uneaten date seeds) and infuse it into their rich formulas. Now that it’s green AF… Their vegan and cruelty-free formulas are also in 99% plastic-free packaging. If you choose a product that falls under 1%, you can send your plastic bottle to be refilled at a 20% discount.
Good for the planet: UpCircle Beauty is ‘plastic negative’, meaning they “remove more plastic from the ocean” than the amount they use for packaging. They do it with a double action green plan: they reduce their own use of plastic by using biodegradable peanuts for packaging and recycled paper tape. Second, they are committed to cleaning up India’s coastline while paying workers’ wages and health care benefits.
Green tent: Vitamin E Face Moisturizer, $24
Good for people: Founded by a father-daughter duo, Dimension Nails created their beauty brand with one clear goal in mind: to create an eco-friendly brand that gives back and helps animals. So naturally, their collection of nail polishes and gels is vegan and cruelty-free. In fact, they are named after animals and eco-activists. However, her dedication goes far beyond *just* the salon; They even post vegan recipes to help passionate budding greens figure out what to eat.
Good for the planet: Dimension Nails donates a percentage of all sales to animal shelters, sanctuaries, and non-profit organizations, while also encouraging their own customers to recycle their polish bottles.
Green tent: Dimension Nails Coconut Milk, $13
Good for people: Alleyoop preaches efficiency in every possible way. Their beauty offerings include dual-ended lip tints, multitasking beauty tools, and all-in-one razors to cut your beauty routine in half. Their vegan and cruelty-free collection is revolutionizing the beauty industry with multifunctional essentials that save you time, space and money.
Good for the planet: Alleyoop’s sustainable efforts include blending products to save material, sustainably sourcing ingredients, and using biodegradable peanuts for packaging purposes. And they haven’t stopped there! They’ve even partnered with Cleanhub so that all of your purchases remove an equal amount of waste heading into the ocean. The brand effortlessly demonstrates that efficiency and sustainability can coexist.
Green tent: 4-in-1 multi-purpose makeup brush, $28
good for the people: Like many top skincare brands, BYBI Beauty started out as a DIY project in the kitchen using natural ingredients. The brand soon took off with its pro-planet formulas and standout eco-friendly packaging. Their vegan and cruelty-free formulas use superfood ingredients rich in vitamins and antioxidants to deliver a wave of wellness to the skin. The brand is committed to reducing its carbon footprint by creating products that don’t compromise bottom line…or the environment.
Good for the planet: With food waste accounting for 6% of global greenhouse gas levels, BYBI Beauty believes food scraps can be reused. This includes extracting the seed oil from discarded strawberries and packaging products with grass paper to reduce their CO2 emissions.
Green tent: Luminous currant booster, $10
Good for people: Introducing Floral Street, the first fragrance brand to house its scents in pulp cartons. Tired of not being able to recycle the plastic wrappers that wrap most perfumes, founder Michelle Feeney decided to set the brand apart from her. While all of their sustainable perfumes use natural ingredients, the star of the show is undoubtedly the 100% compostable, reusable and recyclable packaging. Her team can create them in less than a minute from any waste composted from local farms. Support the locals, boos! Floral Street also uses vegan and cruelty-free ingredients in its offerings, which range from candles, body washes, perfumes, and home scents.
Good for the planet: Floral Street uses vegetable and soy inks for all text on their packaging. If you run out of spritzes, stop by their fragrance refill station in London for a 20% discount.
Green tent: black lotus eau de parfum, $32
Good for people: Wet Brush changed the hair maintenance game with its detanglers. These babies are lightweight, ergonomic and suitable for use ‘in the shower’ – no ouchies included! Their brushes help save time, money and trim by protecting hair from split ends and the risk of breakage.
Good for the planet: But they are doing their part for Mother Earth with handles made from plant-based plastic. This means that they can last more than five years, unlike regular plastic brushes that often need to be replaced every six to 12 months due to their poor durability. Wet Brush also gets bonus points for its recyclable packaging.
Green tent: Wet Brush Charcoal-Infused Paddle Hair Brush, $13
If you want to learn more about what’s inside your beauty tubs, these sites will definitely come in handy.
Disclaimer: Every product we review has been selected and tested independently and without bias by our editorial team. Although some brands allow affiliate links, we never accept payment to review products, so we may earn a commission if you purchase a product by clicking on one of our links.